The marketing genius has come up with another unique trick, and the Euler Automobile direct-sales store has been transformed into a large-scale cat masturbation scene!
Automotive marketing has always been an aspect that major manufacturers attach particular importance to. It can not only help car companies establish a better brand image, but also bring greater popularity to marketing models. Let’s take a detailed look at the many fancy marketing practices in the car industry today, including cruising around the city to deliver the car, opening the car door on site and sitting on the door frame, promoting car culture, and touring exhibitions in major cities... When major car companies are vying for beauty and competition, Euler Automobile's "genius marketing" has quietly started , allowing us to see the infinite possibilities of brand marketing!
On July 17, a cat-loving advanced school called "Ola Good Cat LOHAS Bureau-Cute Pet Party" officially opened at the Beijing Ola Experience Center in Huaifang Wanda, Fengtai District, Beijing. More than 10 "cats" parachuted into the event site and had close contact with the invited "poop shovelers". There were no regular product explanations, nor boring scripts. Instead, there were professional cat petting manuals shared by KOLs in the pet industry, and step-by-step instructions for shooting cute pet movies from travel photographers... There were so many cute things, the scene had become a large-scale cat petting party!
The arrival of "cats" sweeps away bad moods, and emotional connections build perfect marketing.
Pursuing "user value perception efficiency" has been the main mission of Beijing Euler Experience Center since its opening. It is committed to creating a new retail innovation model that belongs to Euler and new energy vehicles. This time, Euler Haomao has brought the "Brand-User" emotional connection carrier of "Lu Mao" to the extreme, and it is the perfect combination point to improve the "user value perception efficiency" and strengthen the brand-user emotional connection. It can be said to be unique among new energy vehicle new retail model innovation and breakthrough cases.
Focusing on this event, the Cute Friends Paradise is not the only one that can heal your heart. There is also a "Cute Friends DIY" area arranged on site, where professional teachers guide you to create your own exclusive gifts, including cream rubber mobile phone cases, cute hairpins, and practical car number plates. In addition, Ms. Zhang Lin, secretary-general of the Pet Industry Branch of the China Etiquette and Leisure Products Industry Association and former editor-in-chief of "Pet World", was present to share, and the "shit collectors" present received very professional and informative guidance on "cat petting"; two cross-border cute pet bloggers who had been screened at all levels shared with everyone on-site tips on taking photos with pets, and recorded every interesting moment with cute pets.
In addition, the live broadcasts of "Good Cat's special poop shoveler" Liu Hui Store in Tieling County and "Cat Café's designated breeder" Niu Zhaotian allowed those cat lovers who could not be present to share this pleasant moment. At the same time, hundreds of thousands of views and 150,000+ interactions have also allowed high-quality activities to empower KOL traffic and capture the attention of targeted groups.
Deeply connect emotions, interact with sincerity, and polish ultimate creativity
It is worth mentioning that it is not good for Euler to play with users and deeply connect the emotions of brands and car owners with innovative measures that sincerely interact. The first time for cats, since its birth, Euler Haomao has been constantly getting close to users, connecting users, and impressing users through emotional connection. It has continuously entered the user circle in "breaking the circle" and used sincere interactions with users again and again to polish the ultimate creativity that is now loved by users. Whether it is the "Hong Kong Style Lohas Bureau" that shows women's retro trend, or the "Ola Good Cat Wife Day" that allows women to experience the sweetness of life, Eula Good Cat is getting closer and closer to users. This "Eula Good Cat Lohas Game - Cute Pet Party" is not only a proof of the "loving fans" of Euler Good Cat, but also further stretches the distance between Euler Good Cat and users. It gradually enters users' lives and makes friends with users. This "heartfelt" interaction method can impress them even more.
With its high-quality products, Euler Haomao has become the "first choice for young ladies with RMB 100,000 to RMB 150,000 to buy cars." Positioned as a "new generation of smart and stylish sports car", the "retro styling + color-blocked body" design of the Euler Haomao, as well as the luxury-like interior, make every young lady fall in love with it; and the L2+ level automatic driving assistance function can free her feet in congested road conditions, allowing her to freely navigate the sea of urban cars. Euler Haomao provides female users with a customized version of the "intelligent" driving experience, further interpreting Euler's brand positioning of "loving women more".
"Resonance" is the common denominator behind the success of every heart-centered marketing, and Olahaomao LOHAS Bureau vividly demonstrates the "resonance", "brand resonance" and "user resonance" of the product. By breaking conventions, abandoning routines, and approaching users with the model of "product power + emotional connection", it arouses users' yearning for a better life and gains the favor of more young users. In the hot summer, Euler the good cat will accompany you to break the circle together!
